Control Techniques and KB Electronics Rebrand as Nidec Drives

Motion Control Motors and Drives

Control Techniques and KB Electronics have announced a significant brand transition to Nidec Drives as of May 1, 2024. This strategic decision reflects the company’s continued commitment to innovation and market leadership and further aligns with its forward-thinking approach in the drives sector.

Control Techniques and KB Electronics Rebrand as Nidec Drives, a photo appearing in an article in Industrial Automation Monthly.
Control Techniques and KB Electronics Have Rebranded as Nidec Drives.

With a combined experience of over 50 years, Control Techniques and KB Electronics have been longtime industry innovators. Their brand amalgamation as Nidec Drives underscores the dedication of each entity to staying at the forefront of technological advancements and meeting the evolving needs of their customers.

Company sources stress that this brand transition will in no way impact the quality, innovation, or service excellence that customers expect from Control Techniques and KB Electronics. All product lines will maintain their high standards, ensuring a seamless experience for customers.

By joining forces with Nidec, as globally renowned experts in electric motor technology, Control Techniques and KB Electronics gain access to greater resources and opportunities for collaboration. This strategic alignment will enhance their capability to deliver innovative solutions and meet customer demands effectively. As Nidec Drives embarks on this new chapter, the company’s focus remains on prioritizing customer success and satisfaction. Customers can continue to rely on the same team of dedicated professionals to support their needs.

For further information on this transition, customers are encouraged to reach out to their local Nidec Drives drive center.

Source and Photo Credit: Nidec Drives

About Control Techniques
Control Techniques, with a rich entrepreneurial history since 1973, is a leading manufacturer of AC and DC variable frequency drives, motors, and motion and machine control solutions for commercial and industrial applications. Supported by Nidec, the world’s largest electric motor company, we offer unparalleled service through our global network of 45 drive centers. Our drive obsession makes us the go-to choice in the industry.

About Nidec Drives
Nidec Drives, home to global leaders in motion and control technology like Control Techniques and KB Electronics, provides innovative electric drive solutions. As part of Nidec, we enhance performance, efficiency, and sustainability, making the world spin smarter and faster.